Advertising
In advertising work I strive to bring the same level of authentic storytelling as in my narrative work.
Whether I am producing a brand positioning piece, a planning media for a national TV campaign for a university, or engineeding brand-awareness pieces for a college of business, I aim for a multimodal experience.
Market research, AB testing, and backend analytics provide insights for designing media that will make people want to share which generates cross-platform impressions.
In advertising work I strive to bring the same level of authentic storytelling as in my narrative work. Whether I am producing a brand positioning piece, a planning media for a national TV campaign for a university, or engineeding brand-awareness pieces for a college of business, I aim for a multimodal experience. Market research, AB testing, and backend analytics provide insights for designing media that will make people want to share which generates cross-platform impressions.
